There are certain brands that you can depend on that no matter what others say about the brand, even to the point of negativity, you will tend to believe on the years it has stayed in the industry as one of the best, if not the best. Take for example hofner, which started an idea of an amplified semi-acoustic bass. Choosing the best wood, taking focus on the quality of work, it has made the brand name stick in the minds of the people who knew it since then. With added variety, more people will be able to enjoy the goodness of the brand name