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I have been blogging for almost 12 years now. I started back in 2007 while I was in Bacolod City recovering from a miscarriage. So all I can say that there is a big difference in blogging today versus blogging 10 years ago – A VERY BIG DIFFERENCE!
Online Diary versus Source of Information
Before, when you want to know about what’s happening with your friends’ lives, you only have to visit their blogs to get updated. Today, you only go to their social media accounts and you will get to see all that’s what happened, even their raw day to day emotions, you can all find it there.
When you visit blogs today, you will rarely see personal updates about their lives. Most blogs have become a source of information. You will see a lot of articles that provide a different kind of information about a certain product, place, event or social or emotional issues. Personal blog posts have been seen less and less each year as more blogs go on a different path.
Monetization versus Commercialization
I don’t deny this. In fact, I have written about this many years ago about my motivation why I started blogging. I even include this fact whenever I do BLOGGING 101 workshops. I started blogging because I wanted to earn money from home. So far, blogging has been the most proven and legit form of earning dollars from home. Well, there’s working online, too, but what I meant was earning money from that time I started until now.
Well, you might not see the difference here, but let us look at it closely – the BIG difference! Before, you monetize your blog while talking about the things you like or do. You make your own regular blog posts about your life and you get paid from the keywords advertisers have paid to be inserted on your post.
Today, it is more of commercialization of blogs. More blogs have become an event or PR (press release) blog. If you visit their blogs, they don’t even contain information anymore or balance views or opinions. They talk more about products, the launching of that product, or to make it easier, they just copy-paste press releases to their blogs.
I am not saying that this is all wrong. I always believe “to each his own” but personally, I just find that the essence of why bloggers were called to this kind of marketing is to provide certain views on why this and that matter. Not just to post about something blatantly.
But since this is how it is nowadays, you can’t help but adjust to how things work. So, to keep my blog, less commercialized, I have decided to put up a press release blog. Instead of putting them all here, cause, to be honest, I don’t have the time in the world to edit them (Yes, there’s a need to edit them. Reason: SEO.). I just post them on my press release blog. It will be easier and a win-win situation for everyone.
Blogging versus Social Media Influencing
Bloggers were boarded in the marketing efforts of brands and services because blogs are also websites. They play a big role in search engine optimization. While we all know that blogging and social media marketing all falls under digital marketing, both are treated as a separate entity because both have a different target audience and a way of reaching them.
What am I talking about? Well, let us break this down to little pieces. Before, bloggers were able to monetize because of advertisers. These advertisers want to rank number one on search engines. So they pay bloggers for links on their posts. Then when social media came, things got different. We have seen the rise of influencers. The first influencers were bloggers. From their blogs, they moved to social media and started delivering their content differently. Then the second wave of influencers are the social media influencers, those that rely on platforms mainly like Instagram, Twitter, Facebook, and even YouTube. They don’t have blogs but they have big followers. They create visual and short content while others via videos.
So before, monetizing your blog was mostly because of search engine optimization. Now, you can use your blog just to expand your influence in your social media platforms.
Making Sense of the Difference
After reading what I have posted, I don’t know if I am making sense. While I am writing this, I am suffering from allergic rhinitis and I think my brain is floating. Hahaha… Oh well, I just hope you get the gist of what I am trying to say – the BIG difference. I know that those who started blogging with me and who is from the Philippines, they can relate or understand immediately what I am trying to say. In other countries, blogging is still a thing in many different ways in digital marketing and so as social media.
But to point out the big difference – blogging today has become less personal and more commercial. I don’t know if you agree, but the blogging landscape has changed. Not all though, there are a lot of bloggers that have kept their voice in their blogs despite the changes in the industry. As bloggers, since we own our platform, we can always choose.
For my blogger friends, do you agree with what I have posted that there is a big difference between blogging today versus blogging ten years ago? If you have taken notice of other differences not mentioned here, you can always add it down the comments below.