All companies are clear about the brand image they want to project to their clients, but many neglect their Employer Branding strategy. However, it is essential to have a clear identity or employer brand that helps attract and motivate talent to the company. In this way, we can say that Employer Branding is a strategy focused on improving the image that the company offers regarding its employees both internally and externally. But let’s take a closer look at how this concept came to be and what you can do to develop an attractive employer brand. What is Employer Branding? As we have just seen, Employer Branding is the reputation of…

You can launch a small business and be selling useful products or services, but that doesn’t necessarily mean people are going to notice you or want to spend their money with you. What you have to do is proactively work on attracting customers to your small business. Sitting back and hoping that individuals become interested in what you’re up to is only setting yourself up for disappointment. Unfortunately, there are simply too many competitors and other companies out there that are waiting to steal your customers away from you. You have to be willing to step up and work hard to win over and keep new business coming your way.…