Coca-Cola launched their campaign that aims to empower women entrepreneurs who are sari-sari store owners. They wanted to highlight the roles of these women as the pillars of the Coca-Cola business.
The Sari-Sari Store Training and Access to Resources (STAR) Program, locally known as the Coke-Hapinoy STAR Program which is a joint project of Coca Cola Philippines and Hapinoy MicroVentures Foundation and in collaboration with the Technical Education and Skills Development Authority (TESDA), was launched to help address the most common barriers to success women entrepreneurs’ face. Through this program, they aim to help women sari-sari store owners by giving them access to business skills training courses, financial services and connections with peers or mentors.
Coca-Cola’s goal is to empower 5 million women micro-entrepreneurs by the year 2020 through 5by20 program.
To learn more about this campaign, please checkout their site HERE.