Home Causes Coca-Cola Empowers Women Sari-Sari Store Owners

Coca-Cola Empowers Women Sari-Sari Store Owners


STAR Program
Coca-Cola launched their campaign that aims to empower women entrepreneurs who are sari-sari store owners. They wanted to highlight the roles of these women as the pillars of the Coca-Cola business.


The Sari-Sari Store Training and Access to Resources (STAR) Program, locally known as the Coke-Hapinoy STAR Program which is a joint project of Coca Cola Philippines and Hapinoy MicroVentures Foundation and in collaboration with the Technical Education and Skills Development Authority (TESDA), was launched to help address the most common barriers to success women entrepreneurs’ face. Through this program, they aim to help women sari-sari store owners by giving them access to business skills training courses, financial services and connections with peers or mentors.

Coca-Cola’s goal is to empower 5 million women micro-entrepreneurs by the year 2020 through 5by20 program.

To learn more about this campaign, please checkout their site HERE.

This post contains sponsored links from Coca-Cola Philippines.

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JenJacqs January 13, 2015 - 9:28 pm

I’ve seen this video last month. It’s good to know that they support small business like this. Way to go, Coca-Cola!

PINAY MOMMY January 15, 2015 - 8:54 am

True! They support small business owners and women too!

Arlene January 13, 2015 - 10:03 pm

I love Coca Cola when I was younger and if I own a store now I will still still some though I do not drink anymore.

PINAY MOMMY January 15, 2015 - 8:55 am

We sold Coke before too when we still had our sari-sari store.

LadySoda January 14, 2015 - 11:55 am

Oh wow! I love how Coca-cola is bringing women sari-sari store owner to the next level! I hope this reaches to those who really need this so this initiative and opportunity will not go to waste.

PINAY MOMMY January 15, 2015 - 8:56 am

I agree with you on that. The program will be a great success if it’s used to the maximum.

Claire Rafols January 14, 2015 - 6:40 pm

I think this is really great for the Sari-sari store owners, I think most of them are mothers and no time for this kind of training. This is a good start for them.

PINAY MOMMY January 15, 2015 - 8:57 am

That is true! It can be of great help especially for those who couldn’t afford training too.

Chubskulit Rose January 24, 2015 - 11:38 pm

This is what I miss in the Philippines, you can buy in retail.


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