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MAY 2012 – Five youth teams from Visayas-Mindanao have qualified as one of the Top 12 finalists, chosen among 82 entries nationwide, to bring their community-changing ideas to positive realities in this year’s national run of Unilab Ideas Positive— the only social marketing congress and competition for college students in the country today. Now on its third year, Unilab Ideas Positive serves as a venue to enable the Filipino youth to improve the health and wellness of their communities with their positive and sustainable ideas.
Each winning team will be rewarded with Php100, 000 seed money to implement their social marketing plans in their chosen communities for the next six months.
But before the project implementation, all 12 youth teams will be flown in to Manila, with free hotel accommodation, meals and transportation, to undergo a 3-day social marketing boot camp on June 21 to 23 at the Unilab Bayanihan Center in Mandaluyong. The students will learn social marketing approaches through workshops and case studies from a roster of subject matter experts, which includes social marketing guru Ned Roberto, social entrepreneur Reese Fernandez, director Jim Libiran and recently awarded marketing practitioner Jay Jaboneta, among others.
The boot camp, which aims to harness the power of the teams’ social marketing ideas for a more solid implementation plan, involves a one-day immersion at Gawad Kalinga’s Enchanted Farm, a social innovation village in Bulacan.
In Visayas, two Cebu teams give focus on access to potable and safe water sources. Team Bang’s “Catch Rain, We Can!” project proposes a rainwater catchment system using ferro-cement jars at Gitbingil Island in Medellin. Wherein some seek water from the sky, Team Transit’s “A Bicycle For Water” looks down low and hopes to address a similar need through a bicycle water-pumping system from the deep wells of St. Arnold Janssen Village in Lapu-Lapu City.
Meanwhile in Iloilo, Team Kabataang Katipuneros’ “KKK: Kalusugan at Kalinisan sagot sa Kahirapan” focuses on the processing of powdered vegetables to address malnutrition in Brgy. La Paz, Guimaras while Team W.A.Y.A’s “Tahong for Life” promotes sanitary handling of tahong in Sitio Pang-Pang, Dumangas through health and livelihood seminars as well as a construction of an eco-friendly tahong center as a conservation site for tahong-made ornaments and furniture.
Proudly representing Mindanao is Team Green Label’s “Gintong Bukirin Para sa Gintong Kinabukasan” which seeks to reduce malnutrition rate by providing a local source of food through a school-based organic mini-farm in Brgy. Tigatto, Davao City.
“From water harvesting systems to mussel conservation efforts to livelihood programs, we are impressed by the quality of ideas presented by the Visayan and Mindanaoan youth and proud of how these teams have embodied the bayanihan spirit in involving the right stakeholders and institutions within their campaigns,” shared Unilab Ideas Positive program lead Barry Barrientos. “We look forward to seeing these teams undergo the 3-day boot camp to prepare their plans for community implementation.”
From the 12, the five most successful youth teams in project implementation will advance to the finals for a chance to become the Unilab Ideas Positive 2012 grand winner.
For more information about Unilab Ideas Positive, visit www.unilabideaspositive.com. For live and frequent updates about the teams and the program, subscribe to our Facebook page at Facebook.com/Unilab.IdeasPositive or follow us on Twitter at @ideaspositive.