Musings

Point of Purchase Displays

February 18, 2011

While I was walking near the cashier’s booth at Ace Hardware, I saw a lot of point of purchase displays. These are the latest way of marketing products. Have you seen one of these??

If not, well, they are easy to spot. Most of these are made of carton, they are designed to display products that can be easily be grabbed by customers as they come and go inside the stores for a quick purchase. Some of these carton-made racks have a 7 inches LCD screens that shows infomercials about the product(s) within the rack. Instead of hiring promo girls, they have the LCD screen to explain all the details about the product.

This point of purchase displays are not only found at hardware stores, sometimes they are also found at mall bazaars, convenience stores and even toy stores where they are very much effective in luring children.

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