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Have you ever wondered why some paid to blog companies are not accepting blogs hosted at blogger anymore? Well, the reason is, most blogs hosted at blogger share the same domain IP. Though some may have different IPs (since blogger has a lot of servers) some of you are still bound to have the same IP with other bloggers that is already in their system.
So, why are domain IPs important with these paid to blog companies? Well, according to what I have learned online, they are important because they are important to the advertisers. These advertisers pay the company to get valid backlinks to their site from different bloggers with different domain IPs. This is essential because Google counts links from different sites with different domain IPs far greater than hundred links from different blogs but with the same domain IP.
In layman terms, getting backlinks from one domain IP is like getting recommendations from one person. So somehow Google considers it as spam and will therefore have lesser value. So, if advertisers purchase links from different sites with different domain IPs, chances are, they will have higher search engine rankings.
So, if you are doing paid blogging, make sure you don’t host all your blogs at the same hosting company. You need a variety to get more chances of having more tasks.
That is why I don’t host all of my blogs in one hosting company. I keep more than 5 hosting services to host my blogs and four of them I personally run. So, if you need a blog hosting company that knows your needs, you can always count on me for that. 🙂
This is not a paid post by me. LOL!!
DISCLAIMER: I am not a SEO Expert. I just read and share what I know.
Update: I am not talking about an individual’s computer IP. I am talking about domain IP, the IP of your domain.
What I discussed here is not based on the “entirety” of what advertisers want but only part of what some of them prefer. Domain IP is important for “some” advertisers just like the blog’s Page Rank in the realm of getting a backlink for SEO purposes.
Blog traffic and high Alexa rankings are equally important for advertisers who wants not only a backlink but also visitors to their blog. That is why some press releases of certain products are done in blogs with specified niche, high traffic and lot’s of RSS readers.
Google (the bot that reads websites) checks the IP of the domain to which backlinks of a certain site are coming from and also the PR (that is another story too).
Example, Google doesn’t give much value (he gives value but not that very much) from links coming from several health blogs with the same domain IP that gives link juice to the site owned by advertisers. If he gives 1 point to a beautiful valid backlink, in this case, he might give 0.5 point to contribute to the advertiser’s search engine rankings. Of course, this is only for illustration purposes.
Again, I am not saying I am an expert of this matter but this is what I understand from my research on why domain IP is important to some advertisers who buy backlinks from blogs.