Today, more people are easier found online. Often, long lost friends and relatives will pop in your Facebook or email and you would update each other what has become of you both. The same way people are found, businesses are also easily located online. “Google it” is already sysnonymous to “search it.” Even if what people are trying to find is something just around their vicinity, the habit of going online and trying to let the mouse do the walking is as common now as eating.
If you own a business, would you not want to tap on that market opportunity? Your business might not be servicing the world but it does not stop people from searching just around the corner. If you miss on that, you lose opportunity. That means you have to be readily accessible online. You should have your own domain name which is analogous to your address, then you should have a really good company that offers web hosting services. That is analogous to your building, the structure, the place where you store your business. If it is down often because of malicious attacks, for example, your store is as good as closed. Ask people around about their experiences for you to be able to make an informed decision.